What’s all the Hub-bub? We’re hosting New York’s first bicycle fashion show on Saturday October 24. The event is running from 9pm-12am, and the show starts at 10pm. With fall and winter lines by Reiss, Lela Rose, Shiela Moon, Osloh, and Brooks, we’re featuring new styles to suit your ride. And, of course, we’ll also have bikes to match your look. The show will feature the HUB’s favorite frames: Batavus, Biria, Abici, and new wheels such as Biomega, Moof, and Linus.
It’s fashionable to be socially and environmentally conscious. Bicycling and fostering a bicycling culture in New York City is at the center of this. The idea that a bike can add to your look, or that you can express yourself through the way you choose to get around, is at the center of our show. Biking can be classy, it can be edgy, it can be whismical–the point is that it IS whatever you make of it. So the question is, what is YOUR bike style?
And now I want to welcome you to this blog, where you can get a peek into our planning process and become a part of the social movement that is emanating from all that the HUB stands for. This blog will be written by people who work at the HUB, whether fixing the bikes or serving our customers. Anyone who has stepped into 71 Morton Street knows that they’ve found a unique part of New York, a business that focuses on social change and self expression before its bottom line. We encourage all comments, all thoughts. We hope that you’ll join us, for our fashion show and all that comes after. Welcome.