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Posts Tagged ‘New York City’

Check out this post on Good.is, “Outlier bikeware suits the city and the office” on Outlier bike clothing, which was featured in our October bicycle fashion show:

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taking it in

October 24 was a day of deluge.  The rain would let up every fifteen minutes or so, only to rush back in stronger downpour.  My first trek into the wetness was to print out letters to our neighbors from George, telling them that we had the appropriate permits for the show and promising that we’d be finished by 12.  Huddled under an umbrella, I shoved the damp papers under fancy doors bordering the west of Hudson Street.  And then the craziness began.

Clean off the display case, rearrange the helmets, line up the show bikes.  Shawn and Nick crouched up on the elevated catwalk, powerdrilling wooden panels into the floor.  Steve cleaned off his workbench, flipped it over, and cleaned it again.  “Look at that,” he said with a laugh.  “One, two, three, and we have a bar.”  Lindsi sat at the front of the shop on her black Macbook, typing out the program for the night, calling to me occasionally to check the model list for what someone was wearing.  Matt taped together bamboo poles to create the ‘mirror’ that each model would pose in before descending the first ramp.  George was everywhere.  The HUB was in a state of cacophony.  The mechanics already moved all of the bikes into the basement next door the day before, but there was still a lot of work to be done before the HUB would be transformed into a venue worthy of New York’s first bicycle fashion show.

Around five, things were starting to come together, and the rain had fallen into one of its lulls.  George handed me the key to his flatbed and gave me the address to The City Bakery on 18th and 6th.  It was time to pick up the catering.  Maneuvering Ge0rge’s extended tricycle through Manhattan’s cutthroat streets is never anything short of exciting.  To a road bike gal like myself, mounting the flatbed is like moving to a Mac Truck when all you’ve ever ridden is a motorbike.  Instead of worrying about getting thrown off of my wheels, I had to be careful not to sideswipe SUVs or plow down pedestrians.  And the flatbed has a tendency to take on a mind of its own.

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What’s all the Hub-bub?  We’re hosting New York’s first bicycle fashion show on Saturday October 24.  The event is running from 9pm-12am, and the show starts at 10pm.  With fall and winter lines by Reiss, Lela Rose, Shiela Moon, Osloh, and Brooks, we’re featuring new styles to suit your ride.  And, of course, we’ll also have bikes to match your look.  The show will feature the HUB’s favorite frames: Batavus, Biria, Abici, and new wheels such as Biomega, Moof, and Linus.

It’s fashionable to be socially and environmentally conscious.  Bicycling and fostering a bicycling culture in New York City is at the center of this.  The idea that a bike can add to your look, or that you can express yourself through the way you choose to get around, is at the center of our show.  Biking can be classy, it can be edgy, it can be whismical–the point is that it IS whatever you make of it.  So the question is, what is YOUR bike style?

And now I want to welcome you to this blog, where you can get a peek into our planning process and become a part of the social movement that is emanating from all that the HUB stands for.  This blog will be written by people who work at the HUB, whether fixing the bikes or serving our customers.  Anyone who has stepped into 71 Morton Street knows that they’ve found a unique part of New York, a business that focuses on social change and self expression before its bottom line.  We encourage all comments, all thoughts.  We hope that you’ll join us, for our fashion show and all that comes after.   Welcome.

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