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Posts Tagged ‘Bicycle Fashion Show’

Thanks to emmagrady for uploading these onto YouTube!

Kaveri

Danush

Melissa and Oliver

Nick Bender

Jesse

Finale

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taking it in

October 24 was a day of deluge.  The rain would let up every fifteen minutes or so, only to rush back in stronger downpour.  My first trek into the wetness was to print out letters to our neighbors from George, telling them that we had the appropriate permits for the show and promising that we’d be finished by 12.  Huddled under an umbrella, I shoved the damp papers under fancy doors bordering the west of Hudson Street.  And then the craziness began.

Clean off the display case, rearrange the helmets, line up the show bikes.  Shawn and Nick crouched up on the elevated catwalk, powerdrilling wooden panels into the floor.  Steve cleaned off his workbench, flipped it over, and cleaned it again.  “Look at that,” he said with a laugh.  “One, two, three, and we have a bar.”  Lindsi sat at the front of the shop on her black Macbook, typing out the program for the night, calling to me occasionally to check the model list for what someone was wearing.  Matt taped together bamboo poles to create the ‘mirror’ that each model would pose in before descending the first ramp.  George was everywhere.  The HUB was in a state of cacophony.  The mechanics already moved all of the bikes into the basement next door the day before, but there was still a lot of work to be done before the HUB would be transformed into a venue worthy of New York’s first bicycle fashion show.

Around five, things were starting to come together, and the rain had fallen into one of its lulls.  George handed me the key to his flatbed and gave me the address to The City Bakery on 18th and 6th.  It was time to pick up the catering.  Maneuvering Ge0rge’s extended tricycle through Manhattan’s cutthroat streets is never anything short of exciting.  To a road bike gal like myself, mounting the flatbed is like moving to a Mac Truck when all you’ve ever ridden is a motorbike.  Instead of worrying about getting thrown off of my wheels, I had to be careful not to sideswipe SUVs or plow down pedestrians.  And the flatbed has a tendency to take on a mind of its own.

Click here to read more…

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As soon as we decided to have a bicycle fashion show, we knew that we’d need the wise guidance of the East Village’s Kate Goldwater.  She’s been a part of NYU’s annual Swap-o-Rama-Rama earth week clothing swap since it first started.  She organizes the Swap’s fasion show and promotes her earth-friendly recycled clothing designs.  In early September, Goldwater planned a fashion show to promote health care reform(see a video of it below), and now she’s lending some awesome advice and cool designs to BIKE STYLE.  Click here to check out her blog, and swing by on Saturday to meet Kate at our show!

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Writer Mike Spence on our show: “I’m sure the majority people who ride bikes are not pompous jerks, but I’ve heard the phrase “It’s not a mode of transportation, it’s a lifestyle,” enough to worry that giving cyclists their own clothing line is asking for trouble…”

Click here to check out his post about our show on New York Press, and to enjoy his wonderful snark.

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IMG_6842IMG_6862IMG_6864100_0283

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Shawn Drayton from Osloh visits the HUB

Shawn Drayton from Osloh visits the HUB

Shawn Drayton wanted to have clothes that he could bike in during his dialy commute from Brooklyn to Manhattan.  He wanted something that was practical for biking, but also for walking around in.  And so Osloh was born. Shawn works as a designer of children clothes while promoting Oshloh on the side.  The line, which was just launched this past July, features three different styles of mens’ pants and bicycle-focused V-neck t-shirts.  The pants have adjustable snaps at the calves so you don’t have to roll up your pant leg while riding, and two rings above the left rear pocket for holding a U-lock.  Shawn thinks that if bikers see something that “doesn’t look like like spandix or a racing jersey, they’re going to be all for it.”

Shawn’s designs will sold at the HUB starting tomorrow, and they’ll also be featured in our show on Saturday, October 24.

chain-safe jeans

chain-safe jeans

"The eagle stands for the freedom that a bike gives to people."

"The eagle stands for the freedom that a bike gives to people."

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The Precedent

A video from the bicycle fashion show that George and Lindsi saw in Las Vegas.

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Lindsi, Julia, and George checking out some runway shots.

Lindsi, Julia, and George checking out some runway shots.

The fashion show is just over a week away and it’s time to get some clothes.  Today Lindsi, Julia, and George went over to Reiss on Bleeker Street to pick out the pieces we’ll be featuring in our show.  By no means is Reiss a store that sells bike clothes.  One  mannequin wore black pants and a black button-down vest with a cream tie underneath.  Its shiny white hand rested on the left grip of one of our Biria track bikes.  Bike and clothes together were on display, the bike slightly altering the meaning of the clothes and the clothes slightly altering the meaning of the bike.

Reiss may not sell bike clothes, but they do sell clothes that are good for bicycling.  Lindsi showed me one coat that will be in the show, flipping it around to point out the buttons down the back.  A biker could just undo the buttons before riding and the coat would fit normally instead of bunching up around the stomach.  “Would we ride in this?” is what Julia and Lindsi asked each other as they considered the different clothes Reiss offered.

George was more excited about getting one of Reiss’ mannequins in our shop.  “I want this mannequin with these clothes,” he said to Julia.  The mannequins should arrive at Hudson Urban Bicycles sometime this week.

The next step?  Securing models, and figuring out which outfits they’ll wear.  Monday’s the fitting, so stay tuned.

mannequin

Bicycle-friendly coat

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What’s all the Hub-bub?  We’re hosting New York’s first bicycle fashion show on Saturday October 24.  The event is running from 9pm-12am, and the show starts at 10pm.  With fall and winter lines by Reiss, Lela Rose, Shiela Moon, Osloh, and Brooks, we’re featuring new styles to suit your ride.  And, of course, we’ll also have bikes to match your look.  The show will feature the HUB’s favorite frames: Batavus, Biria, Abici, and new wheels such as Biomega, Moof, and Linus.

It’s fashionable to be socially and environmentally conscious.  Bicycling and fostering a bicycling culture in New York City is at the center of this.  The idea that a bike can add to your look, or that you can express yourself through the way you choose to get around, is at the center of our show.  Biking can be classy, it can be edgy, it can be whismical–the point is that it IS whatever you make of it.  So the question is, what is YOUR bike style?

And now I want to welcome you to this blog, where you can get a peek into our planning process and become a part of the social movement that is emanating from all that the HUB stands for.  This blog will be written by people who work at the HUB, whether fixing the bikes or serving our customers.  Anyone who has stepped into 71 Morton Street knows that they’ve found a unique part of New York, a business that focuses on social change and self expression before its bottom line.  We encourage all comments, all thoughts.  We hope that you’ll join us, for our fashion show and all that comes after.   Welcome.

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